lock-and-plumber-blog

Google Has Started Advanced Verification Process For Plumbers and Locksmiths

Google wants to secure your life as an end user. You must be using Google to search for anything, even a local locksmith or, plumber. Post identification of a few fraudulent service providers, Google has initiated the ‘advanced verification’ process to minimise falsification of identities.

The process has been launched in San Diego initially. As per Google’s help document:

  • Intention is to provide its users with a functional list of service providers.
  • To reduce fraudulent activities and improve overall customer experience.
  • Service providers need to answer a few questions.
  • Apply to a third party for verification.
  • Pinkerton, a corporate risk management service provider has been engaged by Google for verification.
  • Verification is expected to be completed within two weeks.
  • Information provided to Pinkerton would remain confidential and only be used for verification purpose.
  • There would be no impact of this process on the web ranking of the service provider.
  • Failure to pass the verification would disable appearance on Google Maps and Knowledge Panel.

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